The Gif Boom. This article talks about how simple gifs like the new Gangnam style dance can help out a business in marketing in the new social media age with simple short videos. Generation Z, or people born a few years before the beginning of the 21st century, are all over the social media using it from computers to smart phones. The use of a simple video to boost attraction to ones business is amazing and can be used in a campaign as well. Videos of any sort can be incorporated and used to show that you’re up to date with the new video craze. The tactics used by PSY’s Gangnam contest are a crucial element in knowing how you can handle change. This and other tactics like this can apply to my campaign project by using Youtube to boost attraction for my cause.