The use of social media is extremely apparent ever since the last presidential election. Obama knows that to win support from the younger crowd he needs to stay on his game with postings in all his social media outlets. Romney although trying his best just doesn’t seem to connect as well with the younger crowd. Although doing well there just seems to be a barrier for him. This is a lesson well learned for anyone using social media and to know that if you want to succeed in todays world with advertising and promotion of your cause, business, campaign, or any other reason social media like Facebook and Twitter are going to be the main source for it.