Brian Hernandez writes about the Lincoln secret screening at the New York Film Festival on Mashable Entertainment mashable.com/2012/10/09/lincoln-movie-reviews-twitter-tweets. Of course Twitter was all abuzz after the screening with both good and unsurprisingly not so good reviews. This shows the power of twitter and how the social media can give people about opinions even without experiencing the movie for themselves. For my own Twitter accounts. Of course I’m not going to be showing secret movie premieres but for upcoming events like the Phantom Speaker this is a perfect way to get people to know what all the buzz is about. And talking about Brainstorm skis it’s a great way to tell people about new skis and have customers tweeting about the products they’ve bought and used. It’s a way for people to give free promotion of an event or project without it seeming like the company is pushing it on the intended audience.