Reading Viral Blog I came across a good article www.viralblog.com/online-social-video/the-ultimate-guide-to-creating-a-video-strategy/ about how to create a good video strategy. Steps like having a goal in mind, establishing content outlines, uploading to the right platform, and more. All the ideas are good to keep in mind when trying to win over a specific audience. These steps have been taught to myself but still give helpful details. These tactics can help though by being a reminder to a good video strategy. With my own Youtube and Facebook accounts having videos in place for the targeted viewers is key. Even with Brainstorm skis if they company didn’t tape their sponsored skiers then how would their fans see that talent.