The Ultimate Guide to Creating a Video Strategy

Reading Viral Blog I came across a good article www.viralblog.com/online-social-video/the-ultimate-guide-to-creating-a-video-strategy/ about how to create a good video strategy. Steps like having a goal in mind, establishing content outlines, uploading to the right platform, and more. All the ideas are good to keep in mind when trying to win over a specific audience. These steps have been taught to myself but still give helpful details. These tactics can help though by being a reminder to a good video strategy. With my own Youtube and Facebook accounts having videos in place for the targeted viewers is key. Even with Brainstorm skis if they company didn’t tape their sponsored skiers then how would their fans see that talent.

DAdams

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Mercedes Let Twitter Users Control Their TV Ad

The Mercedes company in this blog post by Laurens Bianchi on Viral Blog www.viralblog.com/online-social-video/mercedes-let-twitter-users-control-their-tv-ad/ tells about how the industry tries to connect with the younger generation by using tv ads and having the outcome decided via Twitter. Although innovative and useful the idea was lacking since, as Laurens states, owners are around the age of 45. This kind of tactic can hurt a company if the proper research isn’t found and applied to the right age audience. Working with Brainstorm, the ski company my friend has co-founded, the Twitter scene needs to be formed and directed to a younger audience. When making tweets it’s imperative that any message whether in selling skis or simply promoting Brainstorm uses language and imagery suitable to the intended audience. Even my own Twitter account for Westminster has to be tailored for a large audience which isn’t limited to the students of the campus. Faculty and staff are able to read these posts and if harsh or unsavory messages go out then I can lose those followers. Again keep in mind who you’re tailoring your messages for and what it says about you.

DAdams

Presidential Elections Test Facebook Friends

CNN blogger Chelsea Carter goes into the issues of stating political positions on social media networks at CNN.com Tech section www.cnn.com/2012/10/11/tech/social-media/facebook-politics-friends/index.html. Not saying by any means that it’s wrong for someone to do that, but with the extreme amount of social media use it can get repetitive. Having to hear the same things over and over again about simply taking one side or another isn’t always the most popular of topics. The post goes into how friends can be torn apart through the opinions and ideas spread on outlets like Twitter and Facebook. Think about what you say before you say it since you never know who might be offended. Give your opinion but in a graceful and dignified way. Applying this to my own social media campaign I should make sure to not unknowingly spat out aggressive opinions without first thinking who may be offended. Although I can’t know what everyone is thinking it’s good to at least try and be aware of what one says.

DAdams

Reviews of ‘Lincoln’ Hit Twitter After Secret Screening

Brian Hernandez writes about the Lincoln secret screening at the New York Film Festival on Mashable Entertainment mashable.com/2012/10/09/lincoln-movie-reviews-twitter-tweets. Of course Twitter was all abuzz after the screening with both good and unsurprisingly not so good reviews. This shows the power of twitter and how the social media can give people about opinions even without experiencing the movie for themselves. For my own Twitter accounts. Of course I’m not going to be showing secret movie premieres but for upcoming events like the Phantom Speaker this is a perfect way to get people to know what all the buzz is about. And talking about Brainstorm skis it’s a great way to tell people about new skis and have customers tweeting about the products they’ve bought and used. It’s a way for people to give free promotion of an event or project without it seeming like the company is pushing it on the intended audience.

DAdams

Is Experimental Marking the Future of Social Media?

What is experimental marking? As Gabe Alonso describes on his post at the 360i Blog blog.360i.com/social-marketing/experiential-marketing-social-media it is, “…the act of creating an experience where there is a resulting emotional connection to a brand, product, idea, etc.” It’s not enough to just send out a Tweet or post on Facebook now adays, but to keep yourself integrated with your audience and make sure they get hooked on what you’re providing for them. The combination of online and offline interaction need to be fluid and adaptable. Working with a friend of mine now on his ski company this is a perfect idea to incorporate into their own social media outlets. Already they are having free give aways for any one of their fans if they like their Facebook page. But as Gabe says it’s not enough. A person has to show that the consumer is not only an onlooker but feel emotionally attached to the core idea the company and what they stand for.

DAdams

Obama v. Romney: The Social Media Deathmatch

The use of social media is extremely apparent ever since the last presidential election. Obama knows that to win support from the younger crowd he needs to stay on his game with postings in all his social media outlets. Romney although trying his best just doesn’t seem to connect as well with the younger crowd. Although doing well there just seems to be a barrier for him. This is a lesson well learned for anyone using social media and to know that if you want to succeed in todays world with advertising and promotion of your cause, business, campaign, or any other reason social media like Facebook and Twitter are going to be the main source for it.

DAdams

bit.ly/SLp4nv

Twitter Hacking…Sold on Black Market

It’s a sad world when people have nothing better to do than to hack your Twitter account and sell it on the black market. This article revels that people are losing their Twitter names to hackers pretty easily it seems. Selling in bulk one word Twitter accounts some 20, 4 letter names, for only $10. This can apply to my campaign since you need to make sure when making Twitter accounts make the name is unique and the password is long enough that hackers don’t have a chance of getting into your account.

DAdams

huff.to/O8fJJs